Our association offers our members a multitude of dues-funded services and one that I’d like to highlight in this blog post is social media.
CPAmerica offers our social media content not only to our members, but to the entire online world. This content currently consists of five components – our LinkedIn, Twitter, Facebook, Google+ and Blog sites (where you are probably reading this article right now).
The main reason we continually update and add content to our social media pages is to meet our fundamental aim of “Improving Through Sharing.” This sharing is beneficial to CPAmerica because it increases interest in our association. But do you know what we feel is the most important reason for maintaining our social media presence?
The answer: providing useful information to our members.
Visiting our Twitter page, twitter.com/cpamericaintl, is a great way to check in and see what your association colleagues are up to. It is so easy to use your mobile device to get updates, as well. When a member firm submits press releases to us, we will more than likely post the information on our Twitter page (Facebook, too). Some examples of our current Tweets detail our upcoming CPAmerica events; link to an article on micromanaging and productivity; and discuss tips for logo design.
Our Facebook page, www.facebook.com/CPAmerica, can help you market your firm. This page is another outlet where information submitted to us can be posted by our Marketing Department. This can increase the visibility of your firm by helping you reach a larger audience. We also have a LinkedIn page, www.linkedin.com/company/cpamerica-international, where you can connect with our various featured groups.
Another site that is well worth visiting is our brand new Google + page. It has a very clean and easy-to-navigate format; it is also the second-largest social networking site in the world (after Facebook) and this editor’s choice for seeing what’s new at CPAmerica: https://plus.google.com/+CpamericaOrg/posts.
Our social media is rounded off by our blog page, http://blog.cpamerica.org, where we share our posts of original content, penned by your association’s staff and experts. Topics in the past have covered everything from event information to in-depth stories on technical accounting issues.
Utilizing our various social media outlets can be informative, interesting, and can even help you and your firm by helping you connect to both your peers and the business world as a whole. I hope you help our association by checking out our sites.
Oscar Molina, Marketing Editor at CPAmerica International. Molina has a background in graphic design and marketing and has previously worked as a field chemist. As the Marketing Editor, he is responsible for content, layout & design, printing and distribution for print and on-line publications directed at the membership of CPAmerica International.