CPAmerica International Offers Member Sharing Opportunities

June 1, 2012

State Capitol Building, NashvilleCPAmerica International is kicking off the summer with three member sharing opportunities. The Accounting and Auditing Conference, Technology Roundtable and Marketing Roundtable will all take place between June 12 and June 15. What sets these opportunities apart from other events in the profession is the ability for association members to freely share best practices without concern about sharing with competitors.

The A&A Conference, a mix of both soft- and hard-side skills training, will include a preconference day at Yellow Book training with Lea Strickland of F.O.C.U.S., Resources, Inc. On Wednesday, popular speaker Sam Allred of Upstream Academy will discuss the softer side of audit practices, followed by sessions on risk management by CPA Mutual Insurance Company of America and CNA Insurance Companies. Kyle Anderson of A&A Update & Review, Inc., will explain what’s new with independence issues. On Thursday, Wayne Kerr of AuditWatch will address auditing issues and updates, followed by members sharing best practices.

Howard Sibelman of Crowe Horwath International will lead the discussion on International Financial Reporting Standards (IFRS) on Friday morning. To end the day, Gary Zeune, of The Pros and Cons LLC, will address fraud issues and CPAmerica technology consultant, Dr. Bob Spencer of NMGI, will provide an A&A technology update. As a special event on Thursday night, the A&A and Technology attendees will meet for dinner and drinks at Nashville’s Ryman Auditorium, the original site of the Grand Old Opry. The conference will run from June 12 through June 15 in Nashville, Tenn.

Also in Nashville, the Technology Roundtable will be a hands-on, high-tech training.

“The great thing about this roundtable is the ability to network with your peers who are facing the exact same issues and challenges you are,” says Harrison Schofill, CPAmerica IT director. “We’re planning a program that should address those issues and generate some great conversation.”

The agenda will include a presentation and demo on firewall configuration, followed by a Q&A session on certification, Windows Server 8 and Microsoft products versus VMware. The roundtable will run from June 13 through June 15.

The Marketing Roundtable on June 14 will follow the Association for Accounting Marketing Summit in Las Vegas. This roundtable will include discussion takeaways from the Summit, internal communications and the proposal process, pipeline and pipeline management, redesigning and maintaining a firm’s website and an anything-goes member sharing session.

These events are exclusively available to CPAmerica members. For more information on how to become a member, please call Ellen Donovan at 352-481-4001 or email edonovan@cpamerica.org.


Want To Impress your Clients and Help Your Firm? Become a Media Star

May 24, 2012
Star Plus

Star Plus (Photo credit: Wikipedia)

Is your firm overlooking one of its best opportunities to bring the kind of attention to your firm that makes clients and prospects sit up and take notice? And at no cost?

Your firm undoubtedly is full of financial experts – be they in tax, retirement planning, fraud prevention, real estate, management consulting or any of a dozen other specialty areas.

Coincidentally, business editors across the country are constantly looking for financial experts to quote in their business stories, interview on their news programs and write for their trade magazines.

Anyone can buy an ad, but being selected by the media as an expert tells your clients and prospects that your firm is deserving of special attention. Not only is being quoted by the business press free to your firm, it gives you and your firm a form of credibility and stature that money cannot buy.

Once you become known to financial writers, you may find yourself called on time after time to comment on the latest business happenings. Or you may be asked to write your own column for the public. What clients wouldn’t want the expert in the field as their CPA?

So how do you go about getting the attention of business editors? There are many ways.

  1. Read the business section of the paper. Watch the financial show you’re interested in appearing on. Take note of the kinds of stories they run, who the reporters are and how your expertise might fit in. Read the rest of this entry »

Recent Cases in the Cost Segregation Industry

May 22, 2012

Two recent cases made ‘headlines’ in the cost segregation industry

The first case against Peco Foods, Inc. (TC Memo 2012-18) found that the allocations from a cost segregation study were not allowed because the taxpayer had agreed to allocate the assets differently in the purchase contract, specifying that the allocation was binding for all purposes, including tax books.

Most purchase agreements I see do not have specific property allocations, and that is a good thing.

Please consider this case a lesson when you are involved in a purchase negotiation. If a seller requests a very specific allocation, it may not be in your best interest. Always consult with your attorney and tax professional before obligating yourself to a contract that could have a tax impact on you.

The second case against AmeriSouth XXXII, Ltd. (TC Memo 2012-67) denied accelerated depreciation on many components of an apartment complex that are frequently considered personal property in most other types of buildings.

One interesting factor in this case is that the owners recently sold the property and no longer had a reason to spend additional money to defend their case. If depreciation was disallowed and taxes assessed, their basis in the sale would increase and their taxes on the gain decrease, having little effect on the net tax. To the owners, it just wasn’t worth the hassle anymore.

I’m sure many of the items that were disallowed from the study could have been defended, and most such items have passed muster in previous landmark cases. Certainly some of the allocations in the AmeriSouth study may have been aggressive and would have been difficult to defend, but we are considering this case as a whole to be less than precedent-setting.

That being said, we are seeing a lot of recent push back in the industry on apartment cabinetry and other assets that the IRS deems to be necessary for the buildings to operate as apartments rather than simply as buildings. It is a good idea going forward to consider the IRS’s recent scrutiny on apartment cost segregation studies when deciding how aggressive to be. We do still have cases to back up our allocations, and there are several cases that have not yet been settled, but we understand that as more cases close, these positions may have to change.

Cathy A. Harris, CPA, is the National Director of The Cost Segregation Group, a division of Wall, Einhorn & Chernitzer, PC. She is one of the authors of the book, Practical Guide to Cost Segregation (published by CCH) and is a certified member of the American Society of Cost Segregation Professionals (ASCSP) where she holds the office of Secretary and serves on the Testing and Technical Standards committees. Harris has more than 12 years’ experience in the cost segregation industry.


FASB to Revisit “Going Concern” Question

May 17, 2012

I have personally found the deliberation by the FASB of the “going concern” question for entities somewhat fascinating and, at the same time, frustrating to follow.

On May 3, 2012, FASB announced its decision to revisit management’s requirement or no requirement to management if there is doubt about an entity’s ability to continue as a “going concern.”

In January 2012, FASB decided and announced it would not require management to assess whether there is substantial doubt about an entity’s ability to continue as a “going concern.” The FASB announced such a requirement would be difficult to apply and, in the same announcement, decided ongoing disclosures about risks and uncertainties would be more valuable to users of financial statements.

Certainly, these disclosures about risks and uncertainties are valuable information, but I believe that “going concern” is one the “broad” accounting principles that have come to include consistency, materiality, historical cost, matching, revenue recognition, conservatism, disclosure/prudence, time period, and the consistent or comparable application of the accounting principles applied by an entity.

We can debate which – if any – of these broad principles may be more significant than others. We can also debate if some are in fact principles or concepts. Regardless, however, Generally Accepted Accounting Principles (GAAP) as the issued guidance in the FASB Accounting Standards Codification (ASC) are substantial in detail of their accepted application. The relevant guidance for each of the broad principles exists with the exception of “going concern.”

ASC Topic 205, “Presentation of Financial Statements,” addresses “changes affecting comparability” of financial statements. This relates to the consistency of financial information. To me, consistency relates to the principle of a specific time period and there is no doubt as to the entity’s ability to continue for another comparable time period. Read the rest of this entry »


Estate and Gift Planning Opportunities Unprecedented in 2012

May 8, 2012

Gift ideas

As most tax practitioners are aware, we are in very uncertain income tax, estate and gift tax times today.

Many believe that not much is going to change until after the election, although there will be much posturing in the coming months.

However, there are a number of changes that will take effect Jan. 1, 2013 without any congressional action – either because new laws will take effect or temporary provisions will expire.

In 2012, the estate and gift tax exemptions are unified, and the exemption is $5.12 million with a top tax rate of 35%.  In addition, the exemption is “portable” among spouses, meaning that if one spouse dies with an unused exemption, the surviving spouse can add that exemption to his or her own.

However, without congressional action, the exemption reverts back to $1 million, the top tax rate goes back up to 55%, and portability goes away.  There is a good chance that the more favorable rates and exemptions, along with portability, will be extended after the election and before the end of the year.  But there is also a decent chance that the unfavorable rates and exemptions will become law, or the maximum rate will increase and the exemption will end up somewhere between $5.12 million and $1 million.

So what is there to do?  If you have significant assets and want to take advantage of today’s higher exemption and lower rates, you still have enough time to meet with your CPA or estate tax attorney to make substantial gifts before Jan. 1, 2013.

The gifts do not have to be made in cash.  In fact, closely-held stock or interests in partnerships may be some of the best assets to gift so you can take advantage of minority interest and lack of marketability discounts. Read the rest of this entry »


Do You Finally Have The Time?

May 2, 2012

Now that tax season is over, many Firm Administrators start those projects that they wish they had time to do throughout the year. 

The role of Firm Administrator varies from firm to firm, and there are some who do not have a heavy role in the specifics of tax season, but many now are pitching in when administration staff is behind or understaffed. 

For those of you that have a large role in the process:

The Firm Administrator can play an important role with filing those pesky extensions and making calls to clients in general, inquiring about the status of their work, federal withholding, etc. 

If the Firm Administrator plays the role of accounts receivable person, sometimes it is helpful when they are calling on clients to inquire about something other than a past due bill.  Here are some other ways to boost your internal collection rates.

For those of you ready to tackle those other projects:

  • Start Planning the Partner Retreat

Many Firm Administrators are well under way with partner retreat planning before tax season even starts.  

1. For many, the retreat depends on whether an outside facilitator will be used, his or her availability, and the location of the event.  

Many firms like to have their retreat in late May – August.   Depending on your location, many resorts or hotels can be booked up during the summer months, and early planning is necessary.  Read the rest of this entry »


Regional Meetings Specialize in Member Sharing Sessions

April 25, 2012

Now that tax season is officially over, it’s time to start our events and member sharing opportunities. Here’s a summary of the first events coming up in May.

Northeast Partner Meeting – Friday, May 11

The Northeast Partners’ Meeting is just around the corner. The meeting will be held in Hanover, just outside of Baltimore, Md., at The Hotel at Arundel Preserve. The attendees will love the contemporary feel of this property, as well as the ease of access since they are located close to the airport and close to main interstates for those driving in.

The agenda for this particular meeting will consist of all member-sharing sessions. The group will begin with a session on niches within their region. This session will consist of a panel of partners from member firms that have well-developed niches. Panel members will be asked to share how they effectively structured and strategically grew their niches.

Next, they will talk about the growth strategies that firms are considering. Attendees will touch on business development, succession of rainmakers, base erosion with clients going out of business, marketing strategies, mergers and acquisitions, as well as growth in connection with growing their CPAConnect affiliation.

The afternoon sessions will focus on partner accountability, performance, compensation and buy outs. Attendees will share information with each other about how their firms handle these issues. They will wrap up the day with general member sharing, including topics such as developing future leaders, staff utilization, and roles in the firm.

Central/Mountain Partner Meeting – Friday, May 18

CF & Co Lobby

CF & Co Lobby

  The Central/Mountain Partner Meeting will be held one week after the Northeast Partners’ Meeting, in Dallas, Texas. This year, CF & Co., L.L.P. has graciously offered meeting space for the group in its new office building.The meeting will begin with a niche services sharing session, followed by niche breakouts. After lunch, attendees will discuss firm management and HR issues. Other discussion will center on business development, recruiting, retention, leadership challenges and economic trends.

The planning committee (all agendas for our meetings are determined by a group of members) for this meeting did switch things up a bit by adding in breakout sessions on A&A- and tax-related matters.

They will end their day with a general member sharing session focusing on different practice management topics.

We’re excited to welcome our newest member firm Gollob Morgan Peddy PC. This is the firm’s first official event as members of CPAmerica International, and we’re excited that they’ll be participating in this wonderful opportunity for member sharing.

If you want to know more information on how you can join these meetings as a member of CPAmerica, please fill out this form for more information.

Heidi Dublin, Events Manager for CPAmerica International. As a part of the Events department, Heidi plans and organizes all of CPAmerica’s conferences, including the Marketing Roundtable, A&A Conference, Technology Roundtable, Leading Partner’s Retreat, Firm Administration Roundtable and the Tax Conference. You can follow her on Twitter @HeidiDublin.


What does all this social media buzz mean?

April 18, 2012

A social network diagram

I admit, as a Boomer, I’m still in the “kindergarten phase,” just beginning to appreciate dynamic websites and even shopping online.

But while I’ve been lazily learning the online alphabet, social media is quickly transforming experiences into something more disruptive than television on steroids.

It doesn’t stop with the big social networks like Facebook, LinkedIn, and Twitter.  It goes even further with Slideshare, Delicious, YouTube and blogs.  Based on a very elementary understanding of Slideshare, I can’t imagine why a CPA firm wouldn’t use it to promote niche capabilities of partners.  The same goes for YouTube.

Taking the presentations that are already being done by partners, catching them on video or making them into a Slideshare presentation is a way to create valuable content to send to your clients.  This could also be an opportunity for a staff member to be the champion of the firm’s social media implementation.

Facebook, LinkedIn, Twitter and YouTube are now considered cornerstones of most social media strategies in larger companies.  A recent study showed, 1 in 3 respondents (33%) said that they would prioritize social media freedom, device flexibility, and work mobility over salary in accepting a job offer.  Does this send a strategic message to CPA firms?

“While physically being visible is extremely important, being wildly visible with social media is a must,” says Rita Keller, Keller Advisors LLC, a recognized management consultant to CPA firms. Read the rest of this entry »


Is Your Best Day Behind You or Waiting to Happen?

April 11, 2012

Inaccessible Pinnacle.

I’d like to pose this interesting question – one that may not have occurred to you. Are you still learning, or are you gliding or losing ground?

At any point in our lives, but perhaps a bit more so for us “boomers,” we should be looking for ways to improve, every single day.

I realize that “always improving” may sound obvious but, imagine for a moment that your best day is behind you. That you will not learn any substantial new thing. That you have already done your best work. No matter where we are in life, I can’t imagine we want to see ourselves this way.

A couple of ways to make sure you are still moving upward and forward might include taking a look at your reading list, your conversational habits, and your work habits.

I travel quite a bit, and it’s tempting to sit back and read a leisure magazine or just listen to music while I’m on a plane.

However, I’ve found that this is a great time to read an article in a professional periodical or a relevant article from the Harvard Business Review. Even an article from my Internet searches on a topic that I have heard about but don’t really understand stretches me and helps me learn something new. Whether electronic or hardcopy, I still try to read the Wall Street Journal each day – especially articles in the marketing section that often give me ideas I can apply in my business environment.

As I have gained a bit more “experience” in life, I have found it interesting and rewarding to try to refrain from telling my life stories and replace that inclination with asking open-ended questions of people from whom I can learn. Read the rest of this entry »


Three Irreverent Time Management Strategies for the Digital Era

April 5, 2012
SVG digital clock example (23:59:59).

SVG digital clock example (23:59:59). (Photo credit: Wikipedia)

By Guest Blogger: Brett Owens.

Getting through your “to do” list faster isn’t what time management is actually about – at least not anymore. After all, this is the digital era, baby! 

You’ve got a handheld supercomputer sitting in your pocket, a non-stop barrage of interruptions and more expected of you than would have been expected of three accounting professionals a mere 20 years ago.

Rather than managing our existing allocation of time as if it were finite, we need to find ways to make our share of time larger, preferably by a multiple or more. Forget the modest notion of merely getting things done; we need to do better, and we can if we employ some “radical” strategies.

Intensely Focus on the Single Most Important Item

What you really need to do is to look at everything on your list, pick the single most important thing, then work on it, uninterrupted, until it’s completed.

The uninterrupted part is the toughest, by far. While it’s very easy and tempting to check your email, answer the phone, respond to an instant message or click over to a website, if you can eliminate the interruptions, you’ll boost your productivity significantly and be able to work the same or even fewer hours.

No, you’re not squeezing 30 hours into a 24-hour day. Instead, you’re making sure two things happen. First, you’re working on the single most important task at hand—not the most urgent task or the easiest one – but the most important one. Don’t mistake this for putting out the biggest fire; emergencies are one thing; getting your most important task done is another. Most of the time – if you even have the time – we plow down our “to do” lists without seriously questioning whether it makes a difference if we even do most of the items on it.

The sad truth is this: it doesn’t matter. First, the 80/20 principle tells us that 80% of our results will come from 20% of our input. By picking the single most important task to work on, we’re making sure that this action falls within the critical 20%.

Second, by focusing 100% of our energies on this item, we’ll accomplish it much faster than we would have if we had allowed ourselves to be distracted by interruptions, or worse, tried to multi-task and complete two or three items at once.

Interruptions are the real killer. It’s amazing how fast you can get something done, if that’s all you do.

Automate Everything – and I Mean Everything

Everything that’s being done manually in your office or when you work remotely needs to be given a good hard look. We are halfway through 2012. At long last, software is actually starting to work!

The dirty secret few software industry providers want you to know is that adoption rates – and I’m talking about adoption rates on anything – are actually pretty dismal. I believe that’s the case because most business software has traditionally been quite complex, requiring a lot of adoption, training and wrangling on the part of the user. The result? We ultimately opt for a simple solution like Word, Excel and perhaps QuickBooks to manage a practice.

If you’ve written off software for years – and trust me, you’re not alone – now is actually a good time to take a look around. Here are a few key business processes that you can easily automate to help expand your available productive time:

Accounting – A good alternative to QuickBooks desktop is the new online version. With QuickBooks Online, you can log into your clients’ accounts directly without the need to send files back and forth. Read the rest of this entry »


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