In my daily marketing reading, I came across this article by Brian Goffman in marketingprofs.com, stating his 12 Marketing Predictions for 2012.
Out of his 12 predictions, the one that stuck with me the most was No. 2.
2. Customers and employees will become an extended part of companies’ marketing teams
As social networks are used ever-more frequently for aggregating and sharing interests, expect opinions, positive or negative, about products and services to spread with lightning speed. As a result, businesses’ customer relationships will become increasingly focused on creating and managing perceptions. Read the rest of this entry »